On-page Optimization
Keyword Research
Keyword Research is extremely important as the key role in a quality SEO campaign. Businesses often mistaking select one word or two word keywords for their campaign. This is fine in some situations. However, it mostly limits their reach. Keyword research helps you select realistic keywords to bring in significant traffic. We use paid and in-house research tools along with client input to find all relevant keywords.
Title Tag Optimization
The title tag appears at the top of your web browser. Search engines list the site relevant to a search made in their engines using this tag. It is one of the more important items of getting rankings in search engines. It also appears as the text search engines display for your site. So, it is also important to use good marketing to then get the searcher to click.
Robots.txt Optimization
This is a file where you can instruct search engines to ignore certain sections of your website. This helps search engines to not publicize areas such as admin panels or other sections intended only for staff, etc. It also is useful to hide areas that search engines would see as duplicate content. If your admin or customer login page or even client profile pages are roughly the same content, search engines can penalize you for having the same content over and over (spammed content).
W3c Validation
The markup validation service by the World Wide Web Consortium (W3C) allows Internet users to check HTML documents for compliance to HTML or XHTML markup language and is also an easy method to check for coding errors. We will validate your sites as per the W3C guidelines.
Working on HTML Source Code
Other than your Title Tag, there are many other sections on your web page to be optimized. These include, your Meta Description tag, all Image Alt tags, Adding Header tags for important information on your web page and more. At times we will even move inline code to be called by scripts to help page load times and the ratio of text to code.
Image & Hyperlink Optimization
We’ll integrate your keywords in the Alt text of image tags and title attribute of the hyperlinks to further support the keywords while also helping with usability (see below).
Header Tag Optimization
Search engines consider header tags on pages for reference. We will ensure your pages are using these tags to better rank these pages.
Canonicalization
This link element is a great way to avoid duplicate content issues.
