Social Media Optimization
Social Media Optimization uses methods for gaining publicity through social media websites, online communities and websites. Social Media Optimization (SMO) includes methods such as blogging, social news sites and RSS feeds. Also this can include the use of image optimization and video optimization.
SMO works better to drive traffic to website and does less for the actual SEO of a site as a whole. So, this works best WITH traditional SEO work. It’s great to have the site at the top of search engines but until then and to gain even more traffic you should try Social Media Optimization.
With the successful growth of Facebook, Twitter and others search engines such as Google are not only paying attention but also paying your site credit in the search results for having a site doing well socially. It’s not hard and it is actually good for business forcing you to engage and interact with your customers, clients and prospects. THAT can’t be too hard, right?
Here are a few ways to conducting social media optimization:
- Get online communities connected with your website or theme. Either get involved in existing sites or create your own forum or active user blog.
- Encourage the “mash-up” of information.
Share what you know and engage with those they share their knowledge in comments. - Help your content and message travel other sites.
Do this by making is linkable or submitting articles on other websites in the same field. - Reward inbound links to your website.
Either make contact and thank them or, if appropriate, have a reciprocal link to them. - Make tagging and bookmarking easy for your visitors.
No one will go through too much trouble to link to you so make it as easy as possible. - Increase your link-ability by offering the code.
Again make it easy but here you can offer specific code so they can link using your terms.
