Social Media Optimization uses methods for gaining publicity through social media websites, online communities and websites. Social Media Optimization (SMO) includes methods such as blogging, social news sites and RSS feeds. Also this can include the use of image optimization and video optimization.

SMO works better to drive traffic to website and does less for the actual SEO of a site as a whole. So, this works best WITH traditional SEO work. It’s great to have the site at the top of search engines but until then and to gain even more traffic you should try Social Media Optimization.

Here are a few ways to conducting social media optimization:

• Get online communities connected with your website or theme
• Encourage the “mashup” of information
• Help your content and message travel other sites
• Reward inbound links to your website
• Make tagging and bookmarking easy for your visitors
• Increase your linkability by offering the code