Yahoo! and Microsoft have now received the regulatory clearance to form a new search partnership. This is a huge deal and milestone of a first step in both of their strategies to help reach an even larger audience with greater ease and efficiency.

They don’t yet have any immediate changes posted to their search or marketing features and offerings. Both companies are working to make this change seamlessly and to best benefit their customers. It appears that their time frame is end of year or prior to the 2010 holiday season.

This Yahoo and Microsoft merger will help you reach more customers by a total of reaching 150,000,000 searchers and get about 60% more searches than on Yahoo alone. There are other unannounced plans to enhance their way of offering searches and search marketing. Search advertising customers will save time and money but using one place to manage you accounts through the numerous networks these two giants own, operate and are partner with online for search engines. Furthermore, both are going to be rolling out new features and innovations over the months following the Yahoo and Microsoft search engine merger.